Consulting focus: Marketing
Our consultants are familiar with many markets and industries as a result of their many years of working for international companies. In combination with a high level of practical expertise, the market and industry experts develop implementation-oriented marketing concepts on the product and customer side. They always offer company-specific solutions and are considered experts in many relevant marketing topics.
Key areas of consulting in marketing:
- Product segmentation
- Customer segmentation
- Positioning
- Market and competitor analyses
- Customer satisfaction measurement
- Brand strategy and brand management
- Product optimization
- Portfolio optimization
