+49 2236 38383-0
info@ebelhofer.com

Our industry expertise
for the construction industry

Over decades, the established business model with multi-level sales in the construction industry has proven its value. Now it is facing increasing pressure. Online providers are increasing transparency, skipping stages of the value chain and fueling margin erosion through an aggressive pricing policy. In addition, international competitive pressure is rising, price transparency is increasing, likewise accompanied by margin erosion, and overcapacities with a focus on volume rather than value. All this makes sustainable optimization on the market side inevitable.


EbelHofer Consultants supports manufacturers, distributors and service providers in the context of sales planning. We offer a high level of competence and extensive practical know-how, especially on the following topics:

  • Sales processes and organization
  • Market penetration and multichannel strategies
  • Product portfolio and multi-brand strategies
  • Retailer management and compensation
  • Remuneration systems for the sales force
  • Potential-oriented management of the sales force
  • Partner programs for retailers
  • Customer loyalty programs for craftsmen
  • Customer segmentation
  • Quotation processes and calculation tools


We are pricing managers. Our consulting portfolio covers all relevant aspects for successful pricing in the construction industry:

  • Value-oriented price list architecture and new product positioning
  • Performance-oriented pricing and condition systems in direct and indirect sales
  • Pricing for services and price defense
  • Development and maintenance of vendor-independent gross pricing and condition systems
  • Pricing processes and systems for price orientation in sales
  • Revenue-optimized structuring and negotiation of framework agreements
  • Offer strategies for tenders/announcements
  • Pricing of innovations