Our industry expertise
for automotive manufacturers
Automotive manufacturers are facing a number of trends and changes, both on the market side and the product side. Some of the topics in this regard are for example electromobility, the networking of vehicles or autonomous driving. But the changed purchasing and usage behavior of end clients for vehicles and in the aftersales area are also part of the challenges. All of this requires adjustments - in business models, as part of the professionalization of operations, and to improve the profit situation.
Car sharing, electrification, digitalization: The current developments in the automotive industry are not only a technological challenge but must also lead to a rethinking of revenue models. EbelHofer Consultants is the right partner to make this transformation sustainably profitable. For example, we support our clients with the following topics:
- Pricing models for car sharing providers
- Pricing models for electromobility
- Pre-owned car strategies
Pricing in the new vehicle industry is a multi-dimensional optimization task that takes place in a field of tension between competitors, life cycles, sales and profit performance (among others). EbelHofer Consultants offers well proven and data-based approaches especially in the following areas:
- Price positioning of motorizations, lines, packages and special features
- Measurement of internal cannibalization and portfolio price optimization
- Pricing and sales forecasting for new models
The right use of sales promotions can enhance customer loyalty, increase equipment volumes and generate sales potential. The key here is the efficient use of budgets. If used incorrectly, the effect will evaporate and instead stimulate internal cannibalization or price wars in the market. EbelHofer Consultants accompanies car manufacturers and importers with data-based approaches also for sales promotion:
- Efficiency measurement and sales forecast
- Sales promotion strategies
- Operational sales promotion planning
The volatile economic development of international markets, the parallelism of sales channels and the changing regulation framework requires a powerful, dynamic sales planning. EbelHofer Consultants supports OEMs and importers among others in the following areas:
- Multichannel strategy
- Regional and network planning
- Retailer management and compensation
Significant sales and profit potentials can be achieved in operational sales through process improvements, useful tools and effective control. EbelHofer Consultants offers companies in the automotive industry proven concepts and many years of sales and consulting experience in the context of these topics (among others):
- Compensation systems for sales staff
- Key account management
- Sales Activity Planning
- Add-on and Cross-Selling
The aftersales business contributes significantly to the profitability of manufacturers, retailer networks and other partners in the value chain. Therefore, securing the loyalty of clients and exploiting growth and profit potentials in competition with wholesalers, independent workshops and fast fitters is a crucial challenge for OEMs. EbelHofer Consultants accompanies many manufacturers and importers - especially on these subjects (examples):
- Value-based and market-oriented pricing structures of spare parts
- International pricing strategies and price models
- Optimization of distributor margins and bonus systems
- Configuration and pricing of warranty and service contracts
