Our industry expertise
for service providers
The structural change does not stop for services. Providers are continuously challenged to further develop and optimize existing business and pricing models. EbelHofer Consultants supports service providers in this process and implements benefit- and capacity-oriented pricing models in various areas of the service industry. Thus, we ensure sustainable, profitable growth.
The need to question existing strategies and business models - and to adapt them if necessary - is also increasing in the service sector. EbelHofer Consultants supports service providers in all relevant areas:
- Strategic planning
- Positioning in the competitive environment
- Identification of service trends
- Digitalization strategies
The willingness to pay for services often varies depending on the components of the service or customer groups. In order to ensure an optimal exploitation, a detailed analysis of the willingness to pay is necessary. EbelHofer Consultants has accompanied various service providers in these processes:
- Determination of service components and target groups
- Execution of conjoint surveys
- Conception of a market model
- Estimation of willingness to pay
- Derivation of implications
EbelHofer Consultants supports leading service companies regarding the initial pricing of innovative services and the optimization of existing pricing structures. Especially pricing models based on usage and capacity are of high relevance for the industry:
- Dynamic pricing systems depending on usage behavior
- Pricing for service components
- Differentiated pricing for service bundles
Our project experience in the service industry shows that significant potential can often also be leveraged in sales. Therefore, we particularly focus on the analysis of customer behavior and the "sales funnel":
- Analysis of the behavior of customer groups
- Sales funnel analysis (from target group definition to the closing of the sale)
- Sales promotion strategies
Differentiated offers for specific channels also ensure the optimal exploitation of sales and profit potential in the sale of services. However, especially the comparison with internet providers poses great challenges to many service providers. EbelHofer Consultants supports companies with individual project approaches to optimize sales channels:
- Offer differentiation in various sales channels
- Price comparisons on the Internet; optimized use of comparison portals
A uniform service offering across all customer groups can lead to lost sales and profit potential. Using the proven approach typical for EbelHofer Consultants (Analysis > Concept > Execution), our consultants identify and define optimal service offerings for different customer groups:
- Data-based analysis of user behavior
- Targeted price positioning in competition
- Design of service products and components
- Simulation of market effects